2026 METROPOLIS SUPERMAN CELEBRATION
Official Sponsorship Opportunities • June 12 – 14, 2026 • Metropolis, Illinois
An Economic Driver. A Community Investment. A Strategic Partnership Opportunity
For over 50 years Metropolis, IL has been positioned as the official “Home of Superman.” For 47 years, the Metropolis Superman Celebration has become an internationally recognized tourism event. This three-day celebration features celebrity guests, autograph sessions, live entertainment, Artist Alley & Writer’s Way, vendors, contests, a carnival, a drone show, and exclusive merchandise.
The Superman Celebration is more than an event. It is an iconic fan experience with proven regional economic impact and powerful brand visibility. Your organization can stand at the center of it.
2025 EVENT — ECONOMIC IMPACT (data gathered from Placer AI)
| 47th Annual • June 13–15, 2025 • Metropolis, IL | |
| Total Attendees | 6,800 |
| Out-of-Market Visitors (50+ miles) | 4,400 |
| Hotel Room Nights Sold | 1,211 |
| Direct Visitor Spending | $2,939,158 |
| Local Tax Revenue Generated | $179,105 |
| Total Estimated Economic Impact (1.7x) | $4,996,570 |
A 1.7 multiplier means that every $1 in direct visitor spending generates approximately $1.70 in total economic activity.
These figures represent the impact on the community – hotels, restaurants, retailers, service providers, and municipal revenues – not revenue retained by the event itself.
The Superman Celebration is intentionally structured as a public-facing, family-friendly event designed to drive tourism and regional economic growth. Vendor fees, merchandise, and ticketed components offset only a portion of the operational costs required to produce a multi-day event of this scale.
To create a three-day experience that attracts thousands of visitors, the event requires significant investment in:
- Celebrity appearances and programming
- Stage production, sound, lighting, and infrastructure
- Security and public safety coordination
- Event logistics, permitting, and compliance
- Marketing and regional promotion
- Sanitation, public services, and insurance
Sponsorships are not supplemental – they are foundational.
Corporate partners make it possible to:
- Maintain a high-quality, professionally produced experience
- Attract recognized celebrity guests
- Keep the event accessible and family-friendly
- Sustain regional tourism growth
- Protect and enhance the event’s long-term viability
While the economic impact exceeds $4.99 million, the Celebration itself operates on a fraction of that amount. Sponsorship investment ensures that the event continues to generate measurable economic returns for the region year after year.
This is not simply advertising.
It is economic participation.
By aligning with the Metropolis Superman Celebration, your organization is visibly supporting:
- A proven tourism engine
- A regional economic catalyst
- A legacy event entering its 48th year
- One of the largest annual gatherings in Southern Illinois
Sponsorship is an investment in sustained regional momentum — and a public demonstration of corporate leadership.
As we prepare for June 12 – 14, 2026, we invite strategic partners to participate at a level reflective of the event’s impact and influence.
CORPORATE SPONSORSHIP TIERS
Sponsorships secured by April 1, 2026, guarantee full promotional inclusion.
Fortress of Solitude Presenting Sponsor – $10,000 – 1 Available – Industry Exclusive
“2026 Metropolis Superman Celebration Presented by [Your Business]” — The highest level of partnership and brand integration.
- Naming rights across all marketing and advertising *Must receive sponsorship by 4/1/26*
- Press Release Recognition
- 2 Email Marketing Campaign Features
- Logo Placement on event advertising and in MSC Drone Show
- Logo signage placed in premium areas throughout the event space
- Recognition during all main stage announcements and programming
- Premium Logo Placement on MSC Poster
- Logo Link on MSC Homepage and Banner Ad on Sponsor Page
- 10 Social Media Shout Outs spaced out before, during and after event
- 10 VIP Sponsor exclusive T-Shirts
- 20 Seats in the VIP Viewing area for the MSC Drone Show
- Onsite Booth Space Available
- Tier 1 Logo Placement on MSC Sponsor Board
- Full Page Ad in the Official MSC Program Book
- Logo Placement on Offical MSC Schedule/Map Flyer
- Logo Placement on VIP Totes
Justice League Sponsor – $3,000 – 2 Available
Elite partner level with naming rights to the Metro Tent; the primary tent space where special programs, entertainment, and Celebrity Q & As occur.
- Naming rights to Metro Tent
- Prominent Stage Area Logo Placement
- Logo Signage placed in premium areas through the event space
- Recognitition during all mainstage programming
- Logo placement on MSC Poster
- Banner Ad on Sponsor Page on MSC Website
- 8 Social Media Shout Outs spaced out before, during and after event
- 8 VIP Sponsor exclusive T-Shirts
- 10 Seats in the VIP Viewing area for the MSC Drone Show
- Onsite Booth Space Available
- Tier 2 Logo Placement on MSC Sponsor Board
- Full Page Ad in the Official MSC Program Book
- Logo Placement on Official MSC Schedule / Map Flyer
- Logo Placement on VIP Totes
Man of Steel Sponsor – $2450
Strong brand presence with naming rights to Smallville Tent OR Artist Alley/Writer’s Way. HIGH Traffic Areas!
- Naming rights to Smallville Tent OR Artist Alley/Writer’s Way
- Prominent Activation Area Logo Placement
- Logo Signage placed in premium areas through the event space
- Recognitition during all programming at Smallville or Artist Alley & Writers Way
- Logo placement on MSC Poster
- Logo Link on Sponsor Page on MSC Website
- 6 Social Media Shout Outs spaced out before, during and after event
- 6 VIP Sponsor exclusive T-Shirts
- 8 Seats in the VIP Viewing area for the MSC Drone Show
- Onsite Booth Space Available
- Tier 2 Logo Placement on MSC Sponsor Board
- Full Page Ad in the Official MSC Program Book
- Logo Placement on Official MSC Schedule / Map Flyer
- Logo Placement on VIP Totes
Daily Planet Sponsor – $1200
Visibility-focused partnership with strong event presence.
- Logo Signage placed throughout the event space
- Tier 3 Logo Placement on MSC Poster
- Logo Link on Sponsor Page on MSC Website
- 4 Social Media Shout Outs spaced out before, during and after event
- 4 VIP Sponsor exclusive T-Shirts
- 6 Seats in the VIP Viewing area for the MSC Drone Show
- Tier 3 Logo Placement on MSC Sponsor Board
- ½ Page Ad in the Official MSC Program Book
- Name Listing on Official MSC Schedule / Map Flyer
- Name Listing on VIP Totes
Up, Up & Away Sponsor – $550
Growing brand partnership with event-wide exposure.
- Logo Signage placed throughout the event space
- Name Listing on MSC Poster
- Logo Link on Sponsor Page on MSC Website
- 2 Social Media Shout Outs spaced out before and after the event
- 2 VIP Sponsor Exclusive T-Shirts
- 2 Seats in the VIP Viewing area for the MSC Drone Show
- Name Listing on MSC Sponsor Board
- ¼ Page Ad in the Official MSC Program Book
- Name Listing on Official MSC Schedule / Map Flyer
- Name Listing on VIP Totes
Smallville Community Sponsor – $300
Designed for small businesses and supporters of Metropolis.
- Logo Signage placed throughout the event space
- Name Listing on MSC Poster
- Logo Link on Sponsor Page on MSC Website
- 1 Social Media Shout Out before the event
- 1 VIP Sponsor Exclusive T-Shirt
- 2 Seats in the VIP Viewring area for the MSC Drone Show
- Name Listing on the MSC Sponsor Board
- Name Listing in the Official MSC Program Book
- Name Listing on Offical MSC Schedule / Map Flyer
- Name Listing on VIP Totes
| FORTRESS OF SOLITUDE | JUSTICE LEAGUE | MAN OF STEEL | DAILY PLANET | UP, UP & AWAY | SMALLVILLE COMMUNITY | |
| Investment | $10000 + | $3,000 | $2,450 | $1,200 | $550 | $300 |
| Availability | 1 Available | 2 Available | 2 Available | Unlimited | Unlimited | Unlimited |
| Industry Exclusivity | ✔ | — | — | — | — | — |
| Event Naming Rights | Presenting Sponsor | — | — | — | — | — |
| Press Release Recognition | ✔ | — | — | — | — | — |
| Email Marketing Features | 2 Campaigns | — | — | — | — | — |
| Activation Naming Rights | — | Metro Tent | Smallville Tent OR Artist Alley / Writer’s Way | — | — | — |
| Logo Placement | On All Official Advertising & Drone Show | Mainstage | Smallville Tent OR Artist Alley / Writer’s Way | — | — | — |
| Event Signage | Premium Placement throughout event area | Premium Placement throughout event areas & Metro Tent | Premium Placements throughout event areas &on/in activation area | Event Area | Event Area | Event Area |
| Stage Recognition | All Main Stage Announcements | Stage Programming | All Smallville or AA/WW Programming | — | — | — |
| Event Poster | Premier Placement | Tier 2 Logo Placement | Tier 2 Logo Placement | Tier 3 Logo Placement | Listing | Listing |
| Website Exposure | Homepage + Sponsor Page Banner Ad | Sponsor Page Banner Ad | Sponsor Page Logo Link | Sponsor Page Logo Link | Sponsor Listing Link | Sponsor Listing Link |
| Social Media Mentions | 10 | 8 | 6 | 4 | 2 | 1 |
| VIP Sponsor T-Shirts | 10 | 8 | 6 | 4 | 2 | 1 |
| VIP Drone Show Seating | 20 | 10 | 6 | 4 | 2 | 2 |
| Booth Space | Available | Available | Available | — | — | — |
| Sponsor Board Recognition | Tier 1 Logo | Tier 2 Logo | Tier 2 Logo | Tier 3 Logo | Listing | Listing |
| Official MSC Booklet Ad | Full Page | Full Page | Full Page | ½ Page | ¼ Page | Listing |
| Official Schedule / Map Listing | Logo | Logo | Logo | Listing | Listing | Listing |
| VIP Tote Bag Logo | Logo | Logo | Logo | Listing | Listing | Listing |